Welcome to our design community. As a valued member of our Trade Program, you’ll receive personalized support, exclusive benefits, and opportunities to showcase your work. Our goal is here to assist with requests and manage your orders every step of the way.
In addition to exclusive trade pricing, members enjoy early access to vintage and custom pieces, product previews, and special events.
Art selection and decorative placement
Comprehensive design partnership for single rooms or full residences, focused on spatial proportion, design flow, and curated selections to create balanced, enduring compositions.
For interior designers, the term "To the Trade" refers to an exclusive business relationship with vendors, manufacturers, and artists (like Cheryl Johnson) that provides benefits not available to the general public.
In essence, it empowers the designer to act as a retailer and a curator for their client's projects.
The greatest factor for designers—Aesthetic Coherence—is directly addressed by the benefits of a "To the Trade" partnership.
"To the Trade is the professional standard for collaborative partnerships between artists and interior designers. It’s a mechanism that acknowledges the designer’s expertise by providing them with the exclusive resources and pricing they need to deliver exceptional, cohesive, and profitable client projects.
1. Enhanced Profitability (The Trade Discount)
Designers receive an exclusive trade discount off the retail price of my original paintings and limited-edition works. This discount ensures a healthy margin for the designer when they sell the piece to their client, enhancing the project’s profitability.
2. Custom & Exclusive Sourcing
Your access is not limited to available inventory. You and your clients gain the invaluable opportunity for direct collaboration on commissioned pieces. My process of internal distillation, guided by feeling and theme, allows us to create bespoke artwork tailored specifically to the conceptual vision, color palette, and scale requirements of your most unique projects.
3. Streamlined, Professional Service
Working directly with the artist ensures a simplified process. You'll receive priority consultation for sourcing and mock-ups, as well as clear, professional communication regarding logistics, provenance, and installation needs, making your job easier and protecting the integrity of the design schedule.
Solve the Design Challenge: Start with art. My abstract, emotionally resonant work serves as the distilled inspiration for an entire room's palette and tone, simplifying the conceptual phase of your project.
Offer Unique Value: Provide your clients with original, exclusive art that cannot be found by the general public, setting your designs apart and justifying your professional fee."
TRADE PROGRAM
Cheryl Johnson prides herself on the lasting relationships we’ve developed and fostered with our clients over the years.
As a Cheryl Johnson trade partner, you can expect the following:
Exclusive trade pricing
Early access to new releases
Trade exclusive offers
Full access to Discount Prices for Interior Designers, Architects, and Builders.
If you have any questions feel free to email us at cheri@cheryljohnsonartist.com
or call me at
+1-704-516-6277
Cheryl Johnson's artistry is defined by her sophisticated use of a tri-color strategy, offering decorators and interior designers unparalleled control over a room's atmosphere. She moves effortlessly between the grounded calm of tan, brown, and grey, the serene escapism of oceanic blue, and the passionate intensity of red, creating pieces that are both timelessly sophisticated and psychologically potent.
Johnson's mastery begins with a stable, high-end base palette, reflecting a transitional style that never dates. These colors anchor the artwork and the room, creating an immediate sense of rooted comfort and enduring elegance, aligning perfectly with brands focused on natural, substantive luxury.
Tan and Brown (The Earth Tones): These hues evoke stability, warmth, and reliability, linking the interior space back to nature. They provide the necessary visual weight and traditional comfort.
Grey (The Bridge of Balance): Representing sophistication and equilibrium, grey introduces a contemporary quietude. It acts as the perfect impartial background, allowing the accent colors to resonate without competition.
Idea for Decorators: Use Johnson’s canvases where these neutrals dominate to establish the primary mood in formal living areas or libraries, signaling quiet confidence and understated luxury.
Against this calming foundation, Johnson strategically employs powerful chromatic accents—blue and red—to activate specific, beneficial neural responses in the viewer.
💙 Serenity and Sublimity: The Oceanic Blue
Johnson's use of blue provides a neurological antidote to modern stress, leveraging the science of neuroaesthetics to induce calm.
Psychological Effect: Blue activates the Default Mode Network (DMN), encouraging introspection and a state of receptive consciousness. It is proven to help modulate the stress hormone cortisol, delivering the feeling of untroubled tranquility (ataraxia).
Artistic Legacy: Like the late seascapes of J.M.W. Turner, Johnson's blue compositions dissolve fixed boundaries, inviting the soft fascination that leads to effortless concentration and flow.
❤️ Passion and Power: The Striking Red
Red, a color Johnson favors for its visceral force, serves a dramatically different purpose. Historically, red has been the hue of emperors, revolution, and raw emotion, favored by masters like Mark Rothko, Henri Matisse (The Red Studio), and Georgia O'Keeffe.
Psychological Effect: Red is the color of high arousal and intensity. It draws immediate attention, increases heart rate, and is associated with passion, power, and urgency. In a controlled artistic context, it introduces necessary energy and vitality to a static space, preventing monotony.
Artistic Strategy: By introducing a splash or defined block of red against her quiet neutrals, Johnson creates a powerful focal point—the ultimate visual magnet—that demands attention and provides a counterpoint to the contemplative blue.
Idea for Decorators:
For Tranquil Focus: Use pieces with blue accents in bedrooms or meditation spaces to encourage calm and restorative rest.
For Dynamic Energy: Place works with bold red accents near entryways or in dining areas to stimulate conversation, passion, and a vibrant, immediate sense of presence.
Cheryl Johnson's work allows designers to use a cohesive artistic portfolio to address the full spectrum of a room's emotional needs. Her ability to balance the stable luxury of tans, browns, and greys with the dynamic psychological shifts created by her blues and reds ensures that her artwork is not merely decorative, but a fundamental element in designing spaces that are both aesthetically stunning and neurophysiologically harmonizing.
The profound impact of blue in oceanic art, pioneered by masters like J.M.W. Turner, is more than an aesthetic choice—it's a neurological experience.
When Turner exhibited works like his 1842 painting, "Snow Storm - Steam-Boat off a Harbour's Mouth," critics were baffled by his swirling blue-grey masses. They missed what Turner instinctively understood and what modern science confirms: oceanic imagery fundamentally reshapes our perception of time, space, and inner tranquility.
Today, research into the brain's response to aesthetic experience confirms the power of this "Turner Blue." Art dominated by this color palette and oceanic themes activates neural networks linked to receptive consciousness.
This is the state of relaxed awareness—what psychologist Arthur Deikman described—that is optimal for unlocking creativity and wellbeing. Through my own painting, I strive to harness this science of serenity, allowing the blues of the Atlantic and Pacific to transport the viewer to that tranquil, boundless inner space.
Cheryl Johnson’s portfolio transcends conventional art procurement; it provides designers with a powerful, unified system for emotional engineering within a space. Her unparalleled command over the palette—anchoring spaces with the stable luxury of neutrals while precisely deploying the psychological charge of her blues and reds—guarantees artwork that is not simply placed, but fundamentally integrated. This capability ensures every design is not only aesthetically breathtaking, but also intentionally neurophysiologically harmonizing.