Download the comprehensive SEO Guide for Artists created by Cheryl Johnson. Learn to optimize your digital archive, improve search visibility, and connect with global collectors through professional metadata and schema strategies.
Search Engine Optimization (SEO) is the digital bridge that connects your private studio practice to the global art market. For an artist, it is not just about "getting clicks"; it is about ensuring your creative legacy is organized, searchable, and authoritative in the digital archive.
SEO is a strategic set of practices that help search engines like Google understand the context, value, and identity of your work. Instead of relying on social media algorithms, SEO allows you to own your discoverability by using technical "handshakes" like metadata, keywords, and structured data.
Establish the Official Record: SEO ensures that your website—not a third-party gallery or social media profile—is the "ultimate authority" for your work in search results.
Targeted Discovery: Collectors often search for specific movements or palettes (e.g., "Abstract Expressionist in Charlotte" or "Color Field oil paintings"). SEO places your work in front of them at the exact moment of their interest.
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